Kuwait --:--

مرحبا · I'm Malak

I see you

looking for a digital marketer

Two hands holding pink binoculars, eyes peering through

Loud ideas. Smart strategy.

See the receipts Brief me

Scroll to step inside ↓

The short version

I didn't grow into marketing. I navigated my way to it.

Agency-trained and in-house tested, I've written for restaurants, hotels, car brands, online stores and a telecom tech company, so I can switch from foodie captions to tech talk before lunch. Part analyst, part storyteller, full-time growth thinker.

I live for the brainstorms, the "what ifs" and the rush of turning ideas into campaigns that actually work. Four languages, two business degrees from Saint Joseph University of Beirut, one home base in Kuwait.

"Give me a complicated product and a deadline. I'll give you a campaign."
The kit behind the campaigns

    What I bring to the table
    01

    Proof, not promises · a few campaigns I'm proud of

    Apliman · Event campaigns

    Owning the big stage

    MWC Barcelona · AfricaCom · GITEX

    Make a tech brand impossible to miss at the world's busiest expos.

    Campaign concepts, event collateral, stand materials, digital assets and LinkedIn teasers that warmed up the crowd before the doors opened.

    The winOne brand story, carried from the feed all the way to the stand.

    MadLunatics Agency · Strategy, content, social and SEO

    Feeds, hotels and horsepower

    Make very different brands stand out in very crowded feeds.

    Marketing strategies, content plans, social media, blog posts, infographics and SEO, each tuned to its industry and tracked against KPIs.

    • Food and beverage Made feeds hungry.
    • Hospitality Made scrolling feel like a getaway.
    • Motors Made horsepower look good on a phone screen.
    • E-commerce Gave the add-to-cart button a workout.

    The winProof I can switch voices in a heartbeat without losing the strategy.

    Dentsu · Account management and content

    Keeping a giant on brand

    Dubai Holding

    Keep one of Dubai's biggest names consistent, engaging and growing.

    Managed the account, led content creation, ran client needs analyses and pitched new services.

    The winA consistent brand and a bigger account, thanks to upsell and cross-sell wins.

    Apliman · Email and lead generation

    Two firsts, back to back

    HubSpot · LinkedIn

    Open two brand new channels for reaching decision makers.

    Launched the company's first email program on HubSpot, with HTML campaigns and UTM tracking, then ran its first LinkedIn lead generation campaign, mapped all the way to a WhatsApp chat.

    The winTwo new ways in, both live and measurable from day one.

    Quick stats, no fluff.

    0years turning briefs into campaigns
    0global tech stages: MWC, AfricaCom, GITEX
    0industries, from food and hotels to motors and telecom
    0languages, sometimes in the same sentence
    0country codes, one very reachable marketer
    The plot so far
    1. 2024 — now

      Media Marketer, Apliman Technologies

      Chapter 3: Telecom tech and three of the world's biggest expo stages.

    2. 2023 — 2024

      Account Executive, Dentsu

      Chapter 2: Big agency, big client, bigger lessons.

    3. 2022 — 2024

      Marketing Strategist, MadLunatics Agency

      Chapter 1: Restaurants, hotels, cars and online stores. A crash course in everything.

    4. 2017 — 2023

      BBA & MBA, Saint Joseph University of Beirut

      The prequel: six years of business school, zero regrets.

    Download my CV
    Has strong opinions about subject lines Writes menu captions and tech whitepapers in the same week Reads the analytics before the coffee cools Will A/B test your group chat Switches languages mid-sentence, on purpose

    I speak your language. Probably.

    Got a brief?
    I've got ideas.

    A new menu, a hotel opening, a car launch or a tech expo. Whatever it is, let's make it unmissable.